In 2008, Google launched the Google Online Marketing Challenge, an in-class academic exercise for tertiary students. The interface offers Spreadsheet Editing, Search Query Reports, and conversion metrics. Eventually, Google developed a custom distributed Relational database management system (RDBMS) known as Google F1 specifically for the needs of the Ad business. After the system had been launched, management decided to use Oracle instead but was eventually reverted to MySQL after the system became much slower. The AdWords system was initially implemented on top of the MySQL database engine. In 2005, Google started a campaign management service known as 'Jumpstart'. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. Initially, Google set up and managed advertisers' campaigns. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. Services are offered under a pay-per-click (PPC) pricing model.

It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. ( Learn how and when to remove this template message)

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Google ppc campaign management